The average attention span of any millennial is about 8 seconds. With millennials being the fastest-growing group of candidates, it’s important for recruiters to communicate on the same wavelength.
93% of millennials own a mobile device and spend a lot of time checking their texts and social media. This makes a great opportunity for recruiters to reach these potential candidates – and future generations.
Text recruiting is hot in the recruiting space for this reason and will continue to grow in popularity due to its efficiency and usefulness. It enables high open rates and response times through automation, ensuring recruiters and candidates stay engaged throughout the entire hiring process.
It can be used in many stages of the recruiting process including screening, scheduling, follow-up, and re-engagement.
Let’s take a look at why SMS is a must-have in every recruiting strategy.
It’s fast, easy, and convenient
The convenience and accessibility that text recruiting provides are unparalleled. Text recruiting provides a form of communication on the go, meaning recruiters and candidates can stay engaged at any time, and from anywhere. Recruiters can share and promote new job opportunities within seconds, and candidates can express interest with just a simple text.
It’s cost and time-efficient
Real-time engagement saves your recruiters time. Rather than manually sending an email or giving candidates a call, recruiters can reach candidates with a quick and easy text. Certain text recruiting software like XOR enables recruiters to build out text campaigns for different jobs and positions that can be sent out to dozens to hundreds of candidates within a matter of seconds. Candidates can easily be integrated into your applicant tracking system too.
The time recruiters save using text recruiting can then be allocated towards more important tasks, such as interviewing candidates.
It’s personal
Compared to email, text messaging is much more personal. Paired with the right recruiting software, recruiters can make text recruiting a unique experience for candidates. XOR’s Text Recruiting solutions provide recruiters with an all-in-one platform to create and send text messages in bulk – or customize them one by one based on the candidate.
There are also templates you can use to craft general text messages.
It facilitates a positive candidate experience
Candidates appreciate a quick and seamless recruitment process. That means short wait times, and high response rates. Text recruiting is the most efficient way to meet these needs and increase candidate engagement; with a chatbot in place, candidates can start their job applications at any time, and recruiters can automate FAQ responses around the clock.
It’s flexible and scalable
Whether you’re a small or large business, text recruiting can scale according to your hiring goals. As you grow, you can leverage text to reach as many job seekers as needed.
Conclusion
Text recruitment provides various options to help your team find and hire top candidates efficiently while saving on time and costs. For these reasons, it offers a lot of value today and in the future, and is a must-have in every talent acquisition strategy.