Modern-day marketing mostly relies on data. Be it customer information, website analytics, campaign performance metrics, or customer preferences, these data help marketers launch targeted advertising, personalized experiences, and overall marketing success. But as they say, with great data comes great responsibility, and it becomes of utmost importance for organizations and cybersecurity professionals to protect these data from various kinds of cybersecurity breaches. They need to have a proper security strategy in place to ensure the organization and its data are safe. In this article, let us explore why cybersecurity is highly important for modern-day marketing.
Data Breaches Costing Fortunes
Organizations that ignore the importance of cybersecurity measures may often have to bear huge costs. According to IBM, the average cost of a data breach stands at $4.45 million in 2023. This is 13% higher than the previous year and it highlights how advanced and hazardous the cyber attacks have become and why it is the need of hour for businesses to strengthen their security efforts.
Not just financial losses, data breaches can also seriously damage a company’s reputation. PwC in its study reported that 87% of consumers would take their business elsewhere after a data breach. This loss of trust can directly impact the company’s overall revenue and brand image.
Major digital marketing areas that need cybersecurity measure
Digital marketing is a vast domain that spans from websites, and social media platforms, to apps and emails. The three important areas that need proper cybersecurity coverage are:
1. Website
Websites are the front store of all businesses and digital marketing is focused on making this online store/office stand out. So, proper cybersecurity steps need to be taken to protect them from various kinds of evolving cyber threats. If hackers get access to websites, then they can steal valuable customer information like credit card details and other sensitive data. They can also damage websites and create other vulnerabilities.
So, to strengthen the security of the website, cybersecurity professionals must implement robust security measures such as:
- Multi-factor authentication (MFA): Organizations can ensure their marketers collaborate with cybersecurity professionals to incorporate Identity Governance and Administration (IGA) or implement multi-factor authentication as it will help them add an additional layer of security and minimize hacking.
- Web Application Firewall: They must also check the usage of a Web Application Firewall that helps to scrutinize the incoming and outgoing web traffic, identify malicious activities over the network, and neutralize potential cyber threats. It is an excellent way to thwart malicious traffic and avoid DoS attacks.
2. Social Media Platforms
Social media marketing is an important element of digital marketing for companies and they must keep their platforms safe to maintain their brand and promote efficiently. Businesses widely rely on platforms like Facebook, Twitter, Instagram, etc. to build a loyal audience and these platforms are prime targets for cyber attackers. Here are some things to consider to protect these platforms:
- Incorporate a strong password policy
- Two-factor authentication
- Restricted login credentials
- Educating about best cybersecurity practices and increasing awareness of how to protect social accounts.
3. Email
Email is another popular target among cyber attackers. Phishing attacks mostly happen over emails and it must be noted that phishing attacks are the most prevalent form of cyberattacks in the modern business world.
Some ways to avoid email cyber attacks are:
- Applying spam filters
- Using strong password policies
- Employing multi-factor authentication.
Steps to minimize cybersecurity attack
Apart from protecting websites, social media platforms, and emails, there are a few other major steps organizations must pay attention to, to protect themselves from evolving cyber threats.
- Ensure data encryption during storage as well as transmission so that only authorized users get access to data
- Companies must update their marketing softwares, CRM, operating systems, marketing automation platforms, etc., regularly and patch them with the latest versions to ensure they are up-to-date and all vulnerabilities are patched.
- Educating employees and creating awareness is essential to protect them from phishing scams and social engineering attacks. Cyberattackers use these methods to gain access to company credentials
- Vulnerability scanning and penetration testing are also important. Organizations can rely on their cybersecurity professionals to proactively identify weaknesses in their digital infrastructure and rectify them before real attacks happen.
- Companies should also focus on collecting only essential data because lesser the data, the less data can be stolen.
Cybersecurity certifications
Want to create an impact in the world of digital marketing as a cybersecurity professional? Then enroll in the top cybersecurity certification programs and master the most in-demand cybersecurity skills to help organizations protect from various kinds of cyber threats. As a cybersecurity expert, you will be able to safeguard the important assets used for digital marketing as well as protect the entire digital environment.
Also, a cybersecurity course will help you master the fundamental to advanced concepts of cybersecurity doesn’t only can be used for digital marketing but across all industries as well.
Conclusion
Cybersecurity is not a solo endeavor. So building a safe and secure digital marketing environment requires collaboration from the digital marketing domain with cybersecurity professionals and working closely with IT security teams to effectively implement security policies and procedures.
Organizations must realize, that cybersecurity is not a luxury but a necessity. They must prioritize data security and safeguard their campaigns. This will build trust with their customers and achieve lasting success in the world of digital marketing.