Unbelievable as it may seem, the oldest members of Gen Z are already entering the workforce. That means there is a generation coming after them that isn’t in the workforce yet — but will be soon.
Members of Gen Alpha are born in 2010 or later. Most are still in elementary or middle school. While it might seem like it’s jumping the gun — and even rather dystopian — to think of this generation as “future workers,” the fact remains: It won’t be long before the oldest members of Gen Alpha are entering the working world. And if there’s one thing we can all agree on in staffing and recruiting, it’s that staying ahead of the curve is never a bad thing.
Staffing leaders who understand and appreciate Gen Alpha — and recognize that they’re distinct from Gen Z — will be well positioned for success with younger workers in the coming years. Here’s what you need to know.
Characteristics of Gen Alpha. Gen Alpha shares some traits with their predecessors, Gen Z, but they are also beginning to stand out as a distinct cohort. One notable aspect is their potential for higher education attainment, setting them apart from previous generations. Additionally, Gen Alpha has spent significant time with extended family members, such as grandparents, aunts and uncles, which may shape their worldview and values.
Impact of Covid-19. Gen Alpha is the generation that grew up during the Covid-19 pandemic, which will undoubtedly leave a lasting imprint on their lives. Economic, social and educational disruptions stemming from the pandemic are likely to shape their perspectives on work and life. Staffing leaders must recognize and understand these lasting impacts to effectively engage with and support Gen Alpha as they enter the workforce.
Even at a young age, the oldest members of Gen Alpha demonstrate a keen awareness of social issues. They exhibit a sense of responsibility and compassion, showing concern for ensuring necessities like food and housing for everyone. This early display of social consciousness indicates that Gen Alpha will bring a strong sense of empathy and community-mindedness to the workplace.
PREMIUM CONTENT: Temporary Staffing Platform Update: 2024
Technology dependency. Sometimes labelled the “iPad Generation,” Gen Alpha is deeply entrenched in technology from a young age. But unlike previous generations, their relationship with technology goes beyond mere entertainment. They view technology as a tool for collaboration, problem solving and meaningful engagement. This digital fluency among Gen Alpha suggests that they will expect advanced technological infrastructure and innovative approaches to work in their future careers.
Preparing for the workforce. While Gen Alpha is still years away from entering the workforce, staffing leaders must begin preparing to engage with this generation effectively. To attract and retain Gen Alpha talent (when the time comes), organizations should consider the following strategies:
- Transparency: Gen Alpha values authenticity and transparency. Staffing leaders should be open about the company’s mission, values and business practices to appeal to this generation.
- Social consciousness: Gen Alpha cares deeply about social responsibility. Companies that prioritize ethical practices and social impact initiatives are likely to resonate with them.
- Authentic storytelling: Gen Alpha seeks authentic connections and meaningful stories. Employers should share their company’s narrative in a genuine and compelling way to capture Gen Alpha’s attention and loyalty.
- Technological adaptability: Gen Alpha is heavily influenced by technology and digital media. Staffing leaders should leverage user-generated content, virtual platforms and interactive media to engage with Gen Alpha effectively.
- Flexibility: Gen Alpha is growing up in a world where remote and hybrid work are increasingly common. They value flexibility and work-life balance; for them, work is a means to an end rather than an identity.
Gen Alpha represents a new frontier for staffing leaders. By understanding their unique characteristics, experiences and preferences, staffing organizations can position themselves to attract and retain top Gen Alpha talent when the time comes — because it will be here before you know it.