Communication never goes out of style when it comes to talent acquisition.
Unfortunately, companies and their recruiters, HR staff, and managers don’t always communicate with candidates well—or often enough.
Are Humans Viewing Applications?
In fact, a new Job Search Behavior report from MyPerfectResume indicates that about 60%—more than half—of job seekers believe their applications are never seen by a human. This is leading many to become increasingly frustrated with automated digital hiring systems. According to the report: six out of 10 (58%) workers think a recruiter sees fewer than 25% of their applications; only about 20% believe their applications ever reach a human recruiter.
The job search process is always stressful but could be made less so if employers took steps to keep applicants informed and engaged—even if they’re not chosen for an interview.
Best Practices for Standing Out
Think about it. An applicant who doesn’t quite stand out from the masses today, might have an entirely different job history a few years from now. Treat that applicant well today and, even if not hired or interviewed, they’ll likely have a favorable impression of your organization.
Word-of-mouth drives engagement and interest not only among consumers, but also among job candidates. If those applying at your organization have a positive experience, they’re more likely to recommend your company to others—and to consider it again in the future when they may be better suited for an open role.
Some companies are taking steps to stand out from the masses, helping them cement a role as a top employer brand.
At Citrix Systems, for instance, recruiters connect with candidates to guide them through the entire hiring process, acting like a buddy to improve the candidate experience.
Airbnb has demonstrated a commitment to communication during the hiring process through personalization and transparency. Applicants receive frequent updates and personalized messages on their application status throughout the talent acquisition process. The company also offers feedback about how the interview process went—something not many companies do.
What steps are you taking, or could you take, to set your company apart through personalized communication and the human touch? If you want to continually attract top talent, it pays to make the effort.
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