English is the most popular language by means of total speakers, rather than native speakers, a metric that places the “international language of business” in third place, at some 1.132 billion speakers behind Mandarin Chinese at a close 1.117 billion.
The
Importance of Content or Inbound Marketing in Today’s Age
Content writing is most frequently written in
English, too; as you may know, content is king over the long run. Although
advertising and immediate-result short-term marketing may reel in sales
increases that are measured much easier and therefore may feel more material or
valuable, as Bill Gates once said, “content is king.”
The
Power of Outsourcing English-Written Content Internationally
Although native writers are, statistically
speaking, the best at using any language, an outstanding English speaker born
outside of the West or another English-dominant country can be at least as good as many native writers — that’s a fact.
India, home to the world’s second-largest population behind China, hosts some
of the cheapest freelance writers capable of fluently using English in the
world.
The United States Dollar is much stronger than
the Indian Rupee. India is also home to mass poverty and glaring infrastructure
problems that lead to massive amounts of plastic and other pollutants entering
the ocean and high rates of disease thanks to poor sewage and plumbing
networks. The country’s caste problem largely prevents poor people from moving
up the social and economic ladder, encouraging Indians, especially young ones,
to find work created by outsourcing.
Investigating
Platforms for Finding Solid International Writers
You should find platforms that can be easily,
readily, consistently accessed internationally that host truly freelance writers; in other words, these platforms should
host profiles of writers who can fully customize or nearly fully customize them
at their will.
Such platforms promote competition between
writers and give clients like you tons of choices to choose from. Platforms
like Upwork and Fiverr even allow you to accept dozens, if not hundreds of
proposals from writers without compensating them for those proposals.
International writers are often mostly vying for these jobs, as even low-paying
ones can take them a long way in some parts of the world.
Always check writers’ reviews and bios to get
an idea of what they’re like. You should also make briefs or descriptions for
your orders that are easy to understand. Even though you want the quality a
highly-skilled writer provides, a language barrier still wedges itself between
native English-speaking clients and foreigners who’ve learned English later in
life.
The Key
to Reliably Paying Your New International Writers
What happens if you lose valuable operating
capital after learning how to send money to Indian writers with
protection or they run off with your money before rendering services?
The best way to prevent this is by trusting
sites that offer escrow services. Trusted, long-established freelance
intermediary sites like Fiverr and Upwork are great places to start for
reliable escrow services that don’t deteriorate trust or scare service
providers away.
If your business can’t afford to lose any money, consider writing content
yourself. However, if you can spare a few bones and some time, you can get
high-quality written content that will compete with even the industry’s
brightest competitors.
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