Every online store owner wants to sell more. But to succeed, it’s important to know which products resonate the most with customers. This are article takes a closer look at some of the best dropshipping products for you to sell this year.
What is Dropshipping?
First, let’s understand what dropshipping means. Dropshipping refers to an e-commerce model allowing retailers to purchase products from wholesalers who then ship them to the customers. Retailers don’t maintain a product inventory and get paid directly by the buyer.
In recent years, dropshipping has gained momentum mainly because business owners have the freedom to sell products without a lot of overhead. Moreover, it lets them prevent getting stuck with inventory that will not sell.
Unlike traditional retail business models, retailers in this dropshipping products model outsource all major parts of their supply chain such as product assembly, inventory management and product delivery.
Research Tools for Dropshipping Success
In dropshipping, the key to success often lies in product selection and market analysis. With the right tools at your disposal, you can gain insights into popular products, trending markets, and the demands of your target audience. Here’s an overview of some of the best research tools for dropshipping:
- Product Database Tools: These tools provide access to a list of trending products across different platforms. They offer insights into products with high purchase rates, helping dropshippers choose the right products for their stores.
- Keyword Research Tools: These tools analyze popular keywords related to products. By identifying high-demand keywords, dropshippers can optimize their product listings for search engines.
- Competitor Analysis Tools: By analyzing competitor data, these tools help you understand the competitive landscape, pricing strategies, and top-selling products.
- Audience Insight Platforms: Understanding your audience is crucial. These platforms offer demographic, geographic, and psychographic data on potential customers.
- Market Analysis Software: These tools provide insights into market trends, demands, and potential gaps in the market that dropshippers can exploit.
Below is a table summarizing some popular tools in each category:
| Category | Tool Name | Key Feature | Price Range | Ease of Use |
|---|---|---|---|---|
| Product Database | SaleHoo | Curated product lists | $$ | ????? |
| Keyword Research | Google Keyword Planner | Search volume insights | Free | ????? |
| Competitor Analysis | Compete | Traffic & engagement metrics | $$$ | ????? |
| Audience Insights | Facebook Analytics | Demographic data | Free | ????? |
| Market Analysis | Market Samurai | SEO & keyword research | $$ | ????? |
| Product Database | Oberlo | Integrated with Shopify | $-$$$ | ????? |
| Competitor Analysis | SEMrush | SEO & advertising insights | $$$ | ????? |
Choosing the right tools can significantly improve your chances of success in the dropshipping business. Consider your budget, the learning curve, and your specific needs when selecting the best research tools for your venture.
Choosing the Best Dropshipping Products: Our Methodology
Dropshipping has gained immense popularity due to its low upfront investment and flexibility. However, the success of a dropshipping venture heavily depends on product selection. We considered the following factors when creating our list. The importance of each one is rated on a scale of one to ten, with ten being the most important:
- Market Demand (Importance Scale: 10/10)
- Products with a proven market demand.
- Consider seasonal trends and consumer buying patterns.
- Profit Margins (Importance Scale: 9/10)
- Products with a reasonable markup potential.
- Balance between affordability for customers and profitability for the business.
- Competition (Importance Scale: 8/10)
- Level of competition for the product in the market.
- Niche products with less saturation can be more advantageous.
- Shipping Costs and Complexity (Importance Scale: 9/10)
- Products that are cost-effective to ship.
- Avoid overly bulky or fragile items that complicate shipping.
- Supplier Reliability (Importance Scale: 10/10)
- Trustworthy suppliers with good track records.
- Consider suppliers’ production capacities and shipping times.
- Quality and Consistency (Importance Scale: 9/10)
- Products that maintain quality standards.
- Consistency in product quality and availability.
- Scalability (Importance Scale: 7/10)
- Products that allow for business growth.
- Ability to add complementary products over time.
- Legal and Regulatory Compliance (Importance Scale: 8/10)
- Ensure products comply with legal and regulatory standards in your and your customers’ locations.
- Customer Interest and Trends (Importance Scale: 7/10)
- Alignment with current customer interests and trends.
- Use of social media and market research to gauge interest.
Armed with these guidelines, we’ve examined a vast array of products in the dropshipping landscape. Our selected list encompasses a mix of evergreen staples and emerging trends, giving you a broad spectrum to choose from based on your target audience and marketing strategy.
The Best Dropshipping Products to Sell in 2023
Now that you have understood the dropshipping business, let’s look at the top dropshipping ideas and different products you should consider selling in 2023.
1. Health and Personal Care
When it comes to health and personal care, a key benefit is market demand and repeat purchases. Consumers buy these products frequently, which makes it a profitable category.
Another benefit is the number of options available. From oral care to nutritional supplements, you can offer a whole range of products that consumers demand.
What’s more, the category is growing. The global beauty industry is expected to hit $784.6 billion by 2027. Let’s check some of the best dropshipping products in this category that are worth selling in 2023.
- Sleep gummies
- Probiotics
- Eye drops
- Protein powders
- Electronic heat pens
- Natural deodorant
- Face serum
- Hand sanitizer
- Toothpaste
- Women’s razors
- Vegan shampoo
- Multivitamin capsules
2. Home and Kitchen Products
Home and kitchen products gained popularity during the pandemic when people had to stay at home and manage meals. After the pandemic ended and people went back to their normal routines, many experts believed the demand for kitchen products would subside. Interestingly enough, that has not happened yet. Inflation and work-from-home opportunities are some of the key factors for this.
The market for kitchen appliances is predicted to be at around $125.8 billion this year.
Let’s check out some popular home and kitchen products for your dropshipping store in 2023.
- Kitchen towels
- Oil sprayer
- Air fryer
- Sparkling water maker
- Indoor composter
- Portable blender
- Smart sponge holder
- Vintage spoons
- Waffle maker
- Cake pans
- Measuring cup
- Mandoline slicer
3. Fashion and Clothing
Fashion is a highly profitable dropshipping business category. This year, the fashion industry is expected to exceed $870 billion, bringing a large amount of profit for businesses.
For a dropshipping business, fashion and clothing is a lucrative niche thanks to high profit margins. That being said, there are several challenges you may have to face when choosing dropshipping products to sell.
For example, if you are trying to target a diverse group of consumers with varied preferences, you will have to stock up on a range of distinctive products. To be able to do so, you are going to have to network with a large number of suppliers. This is a challenge when you are trying to build your business from the ground up.
Here are some fashion and clothing products for your dropshipping store.
- Tank tops
- Hoodies
- Leggings
- Bike shorts
- Jumpsuits
- Tote handbag
- Crossbody bags
- Scrunchies
- Platform boots
- Rain boots
- Rompers
- Swimsuit coverups
4. Electronics and Accessories
Thanks to the internet, most consumers today make their electronics purchases online.
In addition to the convenience factor, consumers enjoy the benefits of great deals and a variety of options. It, therefore, doesn’t come as a surprise that revenue in the electronics market amounts to $155 billion in 2023.
Another great thing about this niche is the variety of products in different price ranges available to the consumers. From high-ticket items to cheap devices, there’s something for everyone. And this makes it more popular than the other niches where such variety seldom exists.
To be able to make a decent profit, however, you must have some product knowledge and a reliable network of dropshipping suppliers who can meet customer expectations on time.
Here are some of the best dropshipping products in this category.
- Smartwatches
- Mini photo printers
- Noise-canceling headphones
- Portable Bluetooth speakers
- WiFi routers
- Airpod cases
- Wireless video doorbells
- Wireless controllers
- Webcam
- iPhone case
- Wireless mouse
- Mini wifi projectors
5. Pet Supplies
Did you know the global market for pet supplies is around $261 billion? It goes without saying, the pet supplies segment is a highly lucrative niche that has been growing steadily over the years. In the US alone, pet owners are expected to spend about $110 billion on pet products this year.
During the pandemic, a large number of consumers got themselves pets. Pet adoption since that time has been on the rise, leading to high market demand.
Let’s look at some of the best dropshipping products in this category.
- Pet pillows
- Dog treats
- Rope toys
- Cat food
- Cat litter
- Training pads
- Litter scoops
- Orthopedic dog mats
- Dog coats
- Grooming tools
- Waste cat pans
- Reusable pee pads
6. Beauty Products and Cosmetics
One of the most profitable dropshipping niches for repeat purchases is beauty products and cosmetics.
A quick look at Google Trends will tell you this niche sees stable demand across demographics, meaning there’s lots of consumer interest in these trends. This is substantiated by the fact that the beauty products and cosmetics market is pegged at $92.79 billion this year in the United States.
While there are plenty of opportunities to succeed in this niche, you must also be careful when dealing with certain types of products. Pay special attention to allergies, restrictions and safety to make sure you comply with regulations. Otherwise, you may run into several challenges later.
Let’s now look at some of the best-selling dropshipping products under the beauty and cosmetic segment.
- Loofahs
- Cotton balls
- Mint flossers
- Detangler hair brush
- Volcanic roller
- False nails
- Makeup mirror
- Faux fur hair scrunchies
- Hair dryer
- Exfoliating gloves
- Shower caps
- Body scrubs
7. Baby Products
No matter what time of the year, you can expect baby products to be in demand. According to statistics, the baby product market is expected to exceed $172 billion in the US by 2032. Another key characteristic of this segment is that the products under it are all essential items, with many quality items available from reliable suppliers. In other words, consumers will pay for the right products all through the year.
Given that baby products are bought as both essential and gifting options, a number of players are currently serving this market. It is therefore, an extremely competitive industry. As a retailer, you have the additional responsibility of making sure the products you are selling are compliant with regulations and are safe for babies. In many cases, you’ll be required to have the right certificates in place.
Here are some popular baby products for your dropshipping business.
- Convertible car seat
- Baby wipes
- Nighttime underwear
- Baby food pouch
- Nursery blankets
- Baby monitor
- Baby bodysuits
- Baby carrier
- Bath toys
- Pacifiers
- Teether sets
- Brush and comb set
8. Sports and Outdoor Equipment
With the pandemic behind us, a large number of people are starting to enjoy outdoor activities and sports.
In the ecommerce space, sports and outdoor equipment is a highly profitable niche. Data and Google Trends reveal the sports and outdoor industry is expected to hit approximately $119.1 billion by 2027. For a dropshipping store owner, this segment therefore provides a host of lucrative opportunities to grow business.
Let’s take a quick look at some of the best dropshipping products under this category.
- Dome tent
- Backpack cooler
- Hoverboards
- Swim goggles
- Inflatable water slide
- Potable chairs
- Jump ropes
- Chaise lounge
- Water bottles
- Skateboards
- Pickleball paddle
- Mountain bikes
9. Jewelry and Accessories
Google trends shows the jewelry and accessories segment is one of the most popular niches for dropshipping businesses. By 2027, the global ecommerce jewelry market is expected to reach $60 billion. From a dropshipping business perspective, this segment makes a lot of sense because the startup costs are low and there are greater opportunities to sell a wide variety of products. Not surprisingly, a number of businesses are entering the fray to make the most of this growing demand.
Let’s look at some of the best dropshipping products in this category.
- Jewelry organizer
- Precious jewelry cleaner
- Silver duster
- Hair clip set
- Stud earrings
- Multi strand bracelets
- Chain layered necklace
- Charm bracelets
- Beaded chain anklets
- Choker necklace sets
- Pearl hoop earrings
- Hair barrettes
10. Office Supplies and Stationery
Most businesses have now adopted the hybrid work model, which means more and more employees are coming back to offices.
Currently, pegged at $2 billion, the office supplies and stationery segment is a profitable niche for dropshipping stores. It allows businesses to sell a host of products – from calculators and notebooks to paper clips and staplers. Another key benefit is repeat purchases.
Moreover, you can start small and set up your business with minimal risk.
Let’s take a look at some of the best dropshipping products in the office supplies and stationery segment.
- Glue sticks
- Permanent markers
- Binders
- Paper tray with drawers
- Monitor riser
- Desktop calendar
- Letter file box
- Bulletin board
- Index cards
- Scissors
- Magnetic board eraser
- Sticky notes
11. Automotive Accessories
The automotive accessories segment is currently pegged at $58 billion, growing steadily every year. Given the numbers and ease of setting up a business in this space, a number of dropshippers are selling automotive accessories at the moment.
- Backseat organizer
- Headrest hook
- Insulated cup holder
- Seat cushion
- Car cleaning gel
- Windshield cleaner
- Bike racks
- Bumper protector
- Portable ramp
- Front view camera
- Car charger
- Foldable car trash can
12. Hobby and Craft Supplies
By 2024, the crafts market worldwide is expected to hit $50.9 billion. According to Google trends, consumers are looking for a variety of hobby and craft supplies, which makes it more lucrative for a small business owner.
Let’s take a look at some of the best dropshipping products in this category.
- Embroidery machine
- Cross stitch kit
- Crochet hook set
- Chunky yarn
- Paintbrush set
- Rubbing plates
- Quilting safety pins
- Storage caddy tote
- Sewing ruler
- Embroidery floss pack
- Felt set
- Sewing thimbles
| Category | Market Value (Estimated) | Top 3 Dropshipping Products | Key Benefits | Challenges |
|---|---|---|---|---|
| Health and Personal Care | $784.6 billion (by 2027) | Sleep gummies, Probiotics, Eye drops | Repeat purchases, Product variety | Regulation compliance |
| Home and Kitchen Products | $125.8 billion (2023) | Kitchen towels, Oil sprayer, Air fryer | Steady demand post-pandemic | Market saturation |
| Fashion and Clothing | $870 billion (2023) | Tank tops, Hoodies, Leggings | High profitability, Consumer demand | Varied preferences, Supplier networking |
| Electronics and Accessories | $155 billion (2023) | Smart watches, Mini photo printers, Noise cancelling headphones | Product variety, Price range variety | Product knowledge, Supplier reliability |
| Pet Supplies | $261 billion | Pet pillows, Dog treats, Rope toys | Rising pet adoption, Repeat purchases | Meeting pet-specific needs |
| Beauty Products and Cosmetics | $92.79 billion (US, 2023) | Loofahs, Cotton balls, Mint flossers | Repeat purchases, Stable demand across demographics | Allergy and safety regulations |
| Baby Products | $172 billion (by 2032) | Convertible car seat, Baby wipes, Nighttime underwear | Year-round demand, Essential items | Safety regulations, High competition |
| Sports and Outdoor Equipment | $119.1 billion (by 2027) | Dome tent, Backpack cooler, Hoverboards | Post-pandemic rise in outdoor activities | Seasonal variations |
| Jewelry and Accessories | $60 billion (by 2027) | Jewelry organizer, Precious jewelry cleaner, Silver duster | Low startup costs, Wide product variety | High competition |
| Office Supplies and Stationery | $2 billion | Glue sticks, Permanent markers, Binders | Repeat purchases, Rise in hybrid work model | Seasonal sales cycles |
| Automotive Accessories | $58 billion | Backseat organizer, Headrest hook, Insulated cup holder | Growing market | Specific car model variations |
| Hobby and Craft Supplies | $50.9 billion (by 2024) | Embroidery machine, Cross stitch kit, Crochet hook set | Rising consumer interest, Product variety | Keeping up with craft trends |
How to Find Trending Dropshipping Products
To be able to sell the best dropshipping products, you need to know what’s popular with your target audience. Luckily, you can count on a few tools to make life easier.
Using Google Trends for to Find Trending Dropshipping Niches
A great place to start your product research for trending dropshipping products is Google Trends. You can use it to search for topics and queries. You can use it to search by country and to compare different queries.
Simply go to Google Trends and use keywords relevant to your business. The search volume on the keywords will help you understand how many people are looking for the specific product online. The most searched keywords will provide useful information for your niche.
You should also use Google Trends to take a closer look at competition. Ideally, you should check items with high demand and low competition to gain a better market share.
With Google Trends, you will be able to create an effective merchandizing strategy to leverage seasonal trends and boost sales during specific seasons such as Christmas and New Years.
Using Amazon to Find Top Trending Dropshipping Products to Sell
Like Google Trends, Amazon too offers assistance to help you select the right dropshipping products to sell. Its Best Sellers page features items that have the highest number of sales in a specific category. You can use this information to stock the more popular products.
You can also use customer reviews in your product research to identify items that are most popular with your audience.
Building a Successful Dropshipping Business
Building a successful dropshipping business requires meticulous planning, agility to adapt to market changes, and an unwavering focus on customer experience. Here’s a guide on how to start dropshipping and build a successful venture:
- Research and Understand the Market:
- Comprehensive Analysis: Understand the market dynamics, competition, and potential risks before diving in. You can also compare various services and providers like Shopify dropshipping or even invest in a dropshipping course.
- Consumer Trends: Keep a tab on emerging trends. This not only includes product trends but also purchasing behaviors and preferences.
- Target Audience: Identify and understand your target demographic. This will help in tailoring your marketing efforts and product selection.
- Niche Selection:
- Value Proposition: Explore the best dropshipping niches and select one that aligns with your brand’s value proposition and has sufficient demand.
- Market Gap Identification: Look for gaps in the market where consumer needs are not being met or where you can offer a unique value proposition.
- Identify Profitable Products:
- Differentiation: Opt for products that are not overly saturated in the market. Differentiating your product lineup can provide a competitive edge.
- Cost Management: Choose products that do not inflate overhead costs. Remember, dropshipping often has thinner margins, so it’s crucial to manage costs effectively.
- Supplier Relations:
- Reliability: Ensure that your suppliers are reliable and can deliver products in a timely manner.
- Quality Check: Regularly evaluate product quality. Low-quality products can hurt your brand reputation.
- Market Your Business:
- Search Engine Marketing (SEM): Utilize paid advertising on search engines to increase visibility.
- Search Engine Optimization (SEO): Ensure your website is optimized for search engines. This will improve organic search visibility and drive free traffic to your store.
- Social Media: Use platforms like Instagram, Facebook, and Pinterest to showcase products and engage with potential customers.
- Email Marketing: Engage your audience through regular newsletters, product updates, and promotional offers.
- Provide Stellar Customer Service:
- Efficient Communication: Always be available to address customer queries. Efficient communication builds trust.
- Returns and Refunds: Have a clear policy in place. An easy return and refund process can enhance customer trust and loyalty.
- Feedback Loop: Regularly collect feedback and use it to refine your product offerings and services.
- Encourage Repeat Purchases:
- Loyalty Programs: Implement loyalty programs or reward systems to encourage repeat purchases.
- Exclusive Offers: Give exclusive offers or discounts to returning customers.
- Engaging Content: Regularly update your store with engaging content, blogs, or product information to keep your audience engaged and coming back.
While the dropshipping model can be lucrative, it requires diligent effort in market research, relationship management, and customer service. Continuous learning, adapting to changing trends, and a focus on building long-term customer relationships will be key drivers in ensuring the success of your dropshipping business.
FAQs
What are dropshipping products?
Drop shipping products refer to items that retailers sell directly to customers without physically stocking them. Instead, they purchase the product from a third party (often a wholesaler or manufacturer) who ships it directly to the customer.
Why should I consider selling dropshipping products?
Selling dropshipping products reduces the need for inventory investment and warehouse space. Retailers can offer a wider variety of products without the risk of unsold stock, which can lead to increased revenue opportunities.
How do I identify the best dropshipping products to sell?
The best dropshipping products often have a balance between demand and competition. Utilize market research tools, understand current trends, consider seasonality, and look for products with a good profit margin.
Are there any risks associated with selling dropshipping products?
Yes, like any business model, dropshipping has its risks. These include reliance on third-party stock, less control over shipping speed and stock levels, and potentially slimmer profit margins due to competition.
What are the best niches for dropshipping in 2023?
The best niches often change based on market demand. However, eco-friendly products, tech gadgets, health and wellness items, and home improvement tools are currently trending.
How do I find reliable suppliers for my dropshipping products?
Researching and vetting suppliers is crucial. Consider attending trade shows, utilizing drop shipping platforms like Oberlo or SaleHoo, and always ask for references or reviews.
How can I ensure customer satisfaction when I don’t handle the shipping process?
Open communication is key. Ensure the supplier provides tracking numbers, be transparent with shipping times, and address customer concerns promptly. A good return and refund policy also helps build trust.
Image: Envato Elements
This article, “The Best Dropshipping Products for Your Online Store in 2023” was first published on Small Business Trends