Conscious Capital Growth, a Scottsdale, Arizona-based acquisition and growth accelerator firm focused on the franchise industry, announced it acquired a majority stake in Patrice & Associates, a franchise company in hospitality and food and beverage staffing and recruiting services based in Dunkirk, Maryland.

Conscious Capital Growth noted that its managing partners and tenured franchise executives, Heather Elrod and Christo Demetriades, and their advisory team, recognized Patrice & Associates’ track record of success and saw it as an important franchise opportunity that supports the growing work-from-anywhere trend.

“First and foremost, this franchise company has fantastic people who put the franchisees, the client companies, and the candidates first,” Elrod said. “Their client and candidate testimonials, along with their growth trends, show it. Second, they are part of the $772 billion global HR and recruitment market and are expanding their industry reach with great success.”

Founded in 1989, Patrice & Associates has nearly 200 franchisees across the US, helping managerial and executive-level candidates to find jobs in the hospitality, accommodation, and associated food and beverage industries.  

“Staffing at all levels in these industries is a continual hurdle for growth. You’re either doing your best to fill vacant positions or working to improve the quality of the talent you have. It never ends,” Demetriades said. “That’s why Patrice & Associates is such a fantastic opportunity for both staffing professionals who want to be in this business and for our investors.”