With so much emphasis on social media, email marketing,
and websites to connect with customers these days, many businesses can forget
about their phone numbers and regard it as something unimportant. This is not
true, as even today, your business’s phone number provides a lot of key functions
that would disadvantage your organization without it. That is why it is essential
to maintain your business’s telecommunication so that it is suitable and up to
scratch. Here are some reasons why you shouldn’t neglect your business phone
number.
It Can Help Build a Brand
The branding of your business can be the deciding factor on
if it succeeds or not, as it’s your branding that determines whether a customer
is attracted to your services or not. This includes logos, design, copy, tone
of voice, but a vital ingredient of branding is also your mobile number. A lot
of companies use their numbers to help them be memorable, and some even brand
themselves around this number. Taxi firms are a great example of this, as they
usually deploy catchy numbers that stick in customers’ heads, which is
something that all businesses should attempt.
Memorable numbers are also great in audio marketing such
as radio, film, or podcasts as these numbers can be turned into a jingle that are
easier to remember and recite. Your number can easily be used to help form your
companies identity, and to do that further, it’s a good idea to use a reliable 800 service, as these types of numbers
are easily customizable and have plenty of additional benefits to your business.
It’s Great for Customer Service
Having a phone number provides an easy to access avenue
for your customers to get support and stay connected. In fact, despite there
being other options in terms of customer services such as FAQs,
forums, chatbots, and instructional videos, customers still value the person to
person interaction that a telephone conversation can bring. One main reason for
this is that it makes the caller feel valued and essential as they’re receiving
more personalized and tailored support, which gives them greater incentive to
come back and use your products or services again.
A phone number is also an appealing avenue for customer
support as it provides an instant response, meaning it is excellent for urgent
queries and immediate contact. Additionally, some matters are just far too
complex to be solved by any other method or can be made extremely laborious
through these other methods. Sometimes a five-minute phone call can get a lot
more done in a lesser amount of time than a chain of four or more emails.
Keeps Everyone Connected
It’s hard to believe how much time businesses spend
online with their marketing and such, but not everyone is online or using the
internet as frequently as you may like. There’s a sizable demographic that are
far more traditional in how they operate, meaning that if you haven’t got a
telephone number, then you run the risk of isolating these people, which can
make a huge difference depending on your product and key target audience. There
was still 14%
of the population that lacked internet access in the United Kingdom only
five years ago, and that percentage is even more significant in the US. Having
a phone number can help businesses maintain their connection with this portion
of the market.
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