Employer-of-record provider Globalization Partners announced today it is rebranding as G-P.
“We are in an environment where our category, customers, competitors and culture are all shifting rapidly,” said Heidi Arkinstall, chief marketing officer, G-P. “It’s critical that our brand acts as a signal of who we are and serves as a lighthouse to where we’re going.”
The Boston-based company had announced a $200 million investment in January and a new CEO in April.
The new brand identity is inspired by the concept of borderless business and the ability to access diverse talent to work across time zones and location.
“We want to reflect our next phase of growth as we continue to see the demand for our technology solution accelerate around the world,” G-P CEO Bob Cahill said.
G-P had also recently announced that it was creating a 75-person global technology team in Northern Ireland. In September, G-P announced that Rahul Goyal joined the company as VP of platform and head of India engineering. With more than 30 years of experience, Goyal most recently served at VMware and has led work at TurboTax and Mint. He also spent 16 years at Oracle. Rahul will be based in Bangalore, India.