These are certainly unprecedented times, and now more than ever, people will be turning to social media for some form of support. Staffing companies need to focus on their online presence to provide updates to their clients and candidates. Instead of just acting like it’s business as usual, it’s important to come up with a strategy that resonates with your audience.
Here are a few tips for making sure you hit the right note on social media.
Listen to and know your audience. According to a study by eMarketer, Facebook experienced a 70% increase in usage of all its apps during the month of March. While people are spending more time at home, they are turning to Facebook to keep them connected and informed about the outside world.
It’s important to show more empathy during this time.
If you have written blogs for your website on Covid-19-related topics, such as tips for working remotely or what you need to know when returning to work, share this information on your social media pages. You’ll also want to answer any questions in a timely manner, assuring your audience that you are listening and there for them. We live in a world of instant gratification, and if you don’t reply quickly, people will seek answers elsewhere, possibly with your competitor.
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Utilize video. Video is a great way to have face to face interaction with your audience. Use this as an opportunity to get everyone on your staff to record a short video. This can include anything from thanking essential businesses to letting everyone know you are there for them in this time of need. You can also create videos updating people of available jobs and what they need to know about returning to work. Every company has a unique brand voice, so it’s important to stay honest and true to it.
Remind everyone on your team who is creating videos to show empathy, be comforting and let people know they can come to you for trusted advice. Be sure to convey the message that you’re the expert and can provide tips on how to best approach the turbulent job market.
Provide updates. With constant changes going on in the world and with your company, utilize social media for keeping your audience updated and informed. Let everyone know what steps your organization has been taking to adapt during this crisis (a short video is ideal). You can also take this time to share local news, to show everyone you care about what is going on in the community. These steps will help strengthen trust with your audience and show the human side of your company.
Final thoughts. To ensure you send the right message on social media during this crisis, know your audience – and really listen to them. Show empathy, and communicate in a way that reflects your brand and voice. The relationships you build by proving you are a trusted source will be valuable for years to come.