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Why you need to treat your service professionals like software engineers: Employers are scrambling to hire nurses, drivers, food service staff and customer support representatives, analyst Josh Bersin writes. I view this as a wake-up call for companies everywhere. It’s time to recognize that service professionals are hugely important to business success. These employees need to be treated with the same care and concern that companies have shown to software engineers, digital marketers, product managers and other high-tech employees. Read more.

What are the HR tech jobs of the future? A recent article presented the results of nearly a year of research and consultation with about 100 CHROs, Chief Learning Officers and Talent VPs to create a vision of how HR’s role could evolve and transform over the next decade. The authors and researchers used the data and ideas generated in their information-gathering sessions to create an initial list of the 21 new HR jobs of the future, along with the responsibilities and skills required to succeed in each new role. Read more.

HR tech Number of the Day: Pitchfest prize money: The pandemic, along with increased expectations for DE&I and other shifts, are driving innovation in HR technology. That means, more than ever, the market is crowded, competitive and, most of all, exciting. Those realities will be on display at Pitchfest, a live competition among 30 innovative new HR tech solutions during next month’s HR Technology Conference in Las Vegas. And the winner will walk away with significant product funding. Read more.

Why working women need a ‘culture of inclusion’ right now: As the Delta variant surges and school mask mandates are disputed across the country, working women with children likely are facing another year of ‘childcare uncertainty, says Randstad’s Rebecca Henderson. They’ve already taken the brunt of the worst outcomes of the pandemic. Now, employers need to focus on putting flexibility at the center of policies for employees. Henderson will provide more insights in her opening keynote at the Women in HR Tech Summit during the HR Technology Conference & Exposition this fall in Las Vegas. Read more.