The Mom Project announced a $25 million series B funding round, bringing total funding at the Chicago-based company to $36 million. The Mom Project aims to connect women, including mothers, with employment opportunities.
“We’re in a unique moment in time where companies are embracing flexible work and prioritizing inclusion, and the moment is right to rapidly accelerate our efforts to unlock the potential of moms in the workplace,” said Allison Robinson, founder and CEO of The Mom Project.
“We’ve proven to our customers that hiring and retaining moms isn’t just a nice thing to do,” Robinson continued. “It’s good business, and we’re empowered by the scale of impact we can achieve with this round of funding.”
The round will be used to connect moms with small businesses as well as brands such as Apple, Nice, Gap, Invesco and BP. It will also go toward expanding the company’s enterprise product offerings, deepening channel partnerships and introducing new ways to support women in their job searches.
Robinson founded The Mom Project in 2016. Earlier this year, the company announced that tennis star Serena Williams will serve as a strategic advisor.
Robinson also recently authored an article on gender diversity for Staffing Industry Review Online.
Leading the series B funding round was investment firm 7GC.
“There is an obvious disconnect between Fortune 500 companies seeking to leverage flexible or remote talent and female executives with growing families in the US,” said Jack Leeney, founding partner at 7GC. “We view The Mom Project as the next leading global HR platform to power the reintroduction of those highly skilled female executives to the world’s top employers.”
Additional participants in the funding round included Citi Ventures, Synchrony, High Alpha and Silicon Valley Bank.
Existing investors included Initialized Capital, Grotech Ventures, OCA Ventures, Aspect Ventures, Wintrust Financial, IrishAngels and Engage Ventures.