If you have an email list, it’s one of your strongest marketing tools. However, far too many people let their lists go stale. Subscribers change their emails, abandon them, or otherwise, and the end result is you sending emails to invalid addresses.

When you use the best email validation tool, you reduce the risk of:

• invalid email addresses remaining on your list – 10% of addresses are invalid
• high bounce rates

Businesses that experience declining open rates or lose engagement should consider automated email verification to clean up their lists.

How an email verification tool works

Using email verification tools software is one of the key ways to clean up your email list. You’ll prune all bad email addresses and keep those that remain valid. Each tool works slightly differently, but the concept of the tool remains relatively the same:

• remove email addresses that are flagged as questionable
•  remove invalid email addresses

Integration is the key difference between verification tools. Some tools will work using bulk verification, where you send a list to the tool, and they will scan each email address one by one. These tools will require a .csv or similar file and work their way through the list to clean it up.

Real-time verification tools also exist and allow you to scan email addresses when they’re collected.

These email verification tools will require multiple verification forms by the user, such as requesting the subscriber solve a CAPTCHA code or send a double opt-in email. Since these tools run in real-time, they’ll work to keep your list clean before any fake or invalid emails end up on your list.

Finally, ongoing automated verification tools will run in the background to regularly check your email list. These tools are especially useful because they automate:

• list cleaning
• email removal

Of course, you can use a combination of tools that will offer multiple types of verification in one.

How to pick the best verifier?

While many email validation tool types are listed above, it’s crucial to know that detection methods also matter. For example, there are multiple ways to validate email addresses, including:

• syntax check
• domain / MX record check
•  throwaway or disposable email check
•  spam trap detection
•  honeypot detection
•  DNS blocklists

Choosing a tool should be based on verifying the email and using the tool. You can often try out tools for free to see how you like working with them. In addition, email validators often have free trials where you can test the tool out and see if it meets your needs.

Best tools to verify your email address

1. emaillistvalidation.com

Emaillistvalidation.com tops our list as the best email verification tool to verify email addresses. You can try the platform for free, and it offers a lot of verification methods:

• email duplication check
• spam trap removal
•  MTA validations
•  risk validator
•  domain validator
• complainer verify
• syntax verifier
•  real-time bounce monitoring
•  disposable email check

Using a wide range of verification methods and internal lists makes it possible to validate emails, reduce the risk of spam, and keep your list healthy.

2. ZeroBounce

ZeroBounce remains one of the top tools for email verification, but its high price keeps the tool out of reach for most website and list owners. If you have a list of under 100 emails, you can keep the list healthy with ZeroBounce for free.

The tool provides graphical charts to provide results when it scans email addresses in real-time or bulk.

You’ll be able to view the percentage of emails that are:

•  valid
•  invalid
• sent to catch-all
• end up in do not mail

3. MyEmailVerifier

MyEmailVerifier is the final solution on our list, and this tool offers:

• integration with GetResponse and 5 major tools
• one-time, 200 email list scan
•  low starting scans at just 500 email addresses

Multiple forms of validation are offered, including syntax, domain/MX record, catch-all, free domain checker, and so much more.

Whether you choose to use email verification free tools or paid versions, you must periodically scan the list to remove bad or fake email addresses. If too many of your emails go unopened or are invalid, it may result in your email address being flagged for spam.

The last thing a list owner wants is to put a lot of time and money into a list and have their email end up in the person’s spam folder.