The battle for talent is fiercer than ever in today’s business world. That is why recruiters must understand how to write effective copy that will attract the best passive candidates. Passive candidates are often the most qualified and hardest to find, so it is worthwhile to learn how to appeal to them.
It can be tough to find the right candidate for a job opening. You want someone who has the needed skills and experience and is a good fit for your company’s culture. You need someone who will be interested in the job. That is where effective recruiter copy comes into play: It can help you attract passive candidates and find the perfect person for the job.
How Do You Recruit Passive Candidates?
According to statistics, about 70% of candidates are passive job seekers. You might think that you are a pretty good writer, but when it comes to writing recruiter copy for such an audience, there is a set of rules. Let’s look at how to source passive candidates and help you fill those hard-to-fill positions.
Open strong. A short, catchy subject line leaves candidates curious to see what you have to say. Subject lines are one of the first things that your potential candidates see when they open your job notification email. If you want to catch their attention and get them interested in seeing more, make sure you choose a catchy subject line that will grab their attention. For example, a subject line like “Are You Interested in Becoming an Account Manager?” quickly pulls people in and gets them thinking about whether or not it is the role for them.
If coming up with catchy subject lines is not your strong suit, look for a professional to help you at writing services review websites.
Make a connection. Add personalized touches to increase response rates. Candidates are busy people, so it’s important to make your job notification email as personal as possible. According to studies, emails with personalized subject lines are 26% more likely to be opened than those that do not. Sending a personalized message that connects with them on an individual level can quickly lead to a response from them.
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Recognize the candidate’s skills. A little sincere flattery goes a long way. Recognizing the skills that candidates bring to the table can go a long way toward increasing response rates. It will make them feel appreciated, showcase their abilities and underscore why they would be a great fit for the job.
Use your network. Try to highlight connections you have in common. It can include things like having worked together before or being from the same geographical area. It can help if you are familiar with the candidate’s skills and qualifications.
Time it right. Friday and Saturday are the busiest days of the week for passive candidates. These are the days when they are already preoccupied with their jobs and families. Instead, try to send your messages on weekday mornings or evenings. It will increase your chances of receiving responses from qualified candidates who are free of distractions.
Be direct and succinct. Messages under 400 characters prompt higher response rates. Be direct and succinct when writing recruiter copy. People are more likely to respond to short messages because they can read and respond to them more quickly.
However, not every message has to be brief. Long messages can be effective if they are well-written and convey the company’s key points. If you are having trouble with it, visit writing services review websites to find a specialist to assist you.
One of the most effective ways to attract passive candidates is to write effective recruiter copy that speaks to them. Understanding the principles of persuasion will allow you to create copy that will attract qualified candidates and convert them into productive employees for your company.